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Actress to appear in robust marketing plan for Pfizer-owned lip balm.
January 11, 2016
By: Christine Esposito
Editor-in-Chief
Pfizer Consumer Healthcare, the makers of ChapStick lip balm, have named Rachel Bilson as the brand’s newest spokesperson. Bilson will appear in a robust marketing campaign to elevate the importance of skincare for lips and communicate the iconic brand’s continued innovation. The partnership with the brand will focus on the advanced skin care line featuring ChapStick Total Hydration 100% Natural, billed as an-age defying formula that is available in two different flavors – Fresh Citrus and Soo...
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